Publications 👉 Books 👉 Academic Publications 👉 Articles 👉 Newsletters 👉 Blog Posts 👉 Podcast 👉 Download
📚 Books
In 2014, I curated and published the Italian edition of Slingshot by Gabor George Burt — a business, creativity, and innovation book fully illustrated with drawings by elementary school children. The Italian title: Il Metodo Fionda.
In 2022, I wrote Codify Your Purpose, followed in 2024 by the Pictorial Atlas of 101 Purpose Statements From Around the World — the result of a two-year research project featuring 101 statements from 22 countries and 21 industries, enriched with 12 guest essays on culture and purpose.
Both books are part of the Navigating Purpose Collection — a roadmap for entrepreneurs and teams ready to build purpose-driven organizational cultures.
🎓 Academic Publications
Title: Organizational Purpose: A Mixed-Method Approach to Conceptualization, Categorization, and Exploration
Authors:
Jorge Filipe da Gomes – Lisbon School of Economics and Management, Portugal
Leigh Ann Jones Khosla – ISEG, University of Lisbon, United States
Luca Leonardini – Purpose-Driven Academy, Italy
Susana Spinola – Siemens, Portugal
Presented: at EURAM 25th Conference, Florence, 2025
Executive Summary (Abstract): This research explores how organizational purpose affects both individuals and performance, addressing two key questions: (1) What makes a purpose statement impactful for people? and (2) How does purpose influence performance?
Using a mixed-method approach, the study combined qualitative analysis of purpose statements with a quantitative survey among employees of a major tech company in Portugal. The qualitative phase assessed how purpose statements express aspiration, transformation, and passion, revealing varied interpretations and highlighting the complexity of crafting meaningful statements. The quantitative phase confirmed that a strong sense of purpose improves job satisfaction and perceived individual performance — with job satisfaction acting as a key mediator.
Overall, the findings show that well-crafted purpose statements can enhance employee experience and performance, underscoring the strategic relevance of purpose in organizations.
✍️ Articles
Exoinsight is the article repository featuring insights from OpenExO members on exponential organizational transformation strategies, including my articles about purpose.
The articles I published on my LinkedIn profile page since 2014.
The articles I published on my Medium profile since 2014.
📥 Newsletters
Since October 2022, the Purpose-Driven Academy newsletter on LinkedIn has published 50+ editions focused on designing purpose and organizational cultures.
On my public LinkedIn profile, the newsletter Culture Is A Business Process explores the role of culture as a core driver of organizational performance.
📓 Blog Posts
Since December 2023, I have published 50+ posts on the blog of the Purpose-Driven Academy about designing purpose-driven organizational cultures.
Since February 2014 I have published 110+ posts on my personal blog, Luca Leonardini, about creativity and innovation in business.
🎙️ Podcast
In August 2020, I launched the Italian podcast Reinventa il tuo Business, publishing 20+ episodes on topics such as leadership challenges, the economy of the new millennium, and exponential organizations (ExO). The podcast offers tools, strategies, insights, and interviews to inspire an entrepreneurial mindset focused on creating meaningful, purpose-driven projects.
The podcast is currently on pause, with plans to resume in the future.
🧩 Downloadable Resources
The gallery below features downloadable articles and booklets on business innovation, strategy, and management, published since 2010 in professional magazines (Italia Grafica), business portals (Eccellere), and technology websites (The DAM Coalition).
You can also download the Purpose-Driven Business Canvas — the foundational tool behind all our culture transformation projects.
It is designed to help entrepreneurs do what they say, turning intentions into concrete actions.
This visual thinking framework enables leadership teams to define their organization’s reason for being, vision, mission, and motivation. It’s the core of our work with organizations, teams, and individuals.
The download includes a ZIP file with the English, German, and Italian versions of the canvas with guiding questions to facilitate the process. 👉 Download the ZIP file
